Micromax challenges big multinational players

Micromax Logo

Micromax the very famous Indian brand which produces budget smartphones and feature phones is gaining market share from the giant world famous brands like Nokia Samsung and Apple.
The lost cost smartphones are appealing to everyone while it is most appealing to the youth. Now people can own powerful phones with bigger screen and more features at low prices. Micromax has turned out the be the most famous desi brand in the country.
According to data from Consumer Media Research Micromax shipped 633,000 smartphones in the fourth quarter of 2012, up from just 9,990 a year earlier. "India is poised for a smartphone boom - just look at the internet penetration and potential," Deepak Mehrotra, chief executive officer of Micromax, told Bloomberg. "But we don't see any point to offering a Ferrari."
MIcromax CEO hopes to topple Samsung as the top smartphone vender in the country by March 2014
Also it is predicted that India will be the third largest smarphone market by 2017.
Micromax Rocks!