Micromax No. 2 in Indian smartphone market, Expects to be No. 1 by Diwali

Micromax the desi mobile phone giant has grabbed 22 percent smartphone market in India, thanks to its Canvas Series smartphones which have become hugely popular. In the second quarter of 2013 Micromax shipped 2 million smartphones
. In Q1 2013 Micromax had 18.8 percent smartphone share.The IDC report also suggests that smartphones with 5-6.99inch screen have seen maximum growth in India

“Micromax has crossed the 2-million units shipment mark in Q2 2013 and is poised to be the No.1 smartphone player in India by Q3. We hope to surpass $1 billion in revenues with our innovative product strategy, strong distribution and marketing focused on the Indian youth,”

 Sharma said. He added

We hope to cross 2.5-million units marks by third quarter of this year.With the kind of growth we are achieving, our strategy is working in right direction and going forward, we continue to stick to it.

Smartphones shipments in India have incresed 17 times year on year and phablets account for 30 percent of smartphone market. Also Micromax in among top 3 in smartphone markets of Sri Lanka and Bangladesh and is exploring more markets.